Fast-Fix

Enterprise Email Marketing Program

Powered by Deep Earth Marketing & Gemsoft CRM

Enterprise-Grade Email Marketing Infrastructure

Turnkey Email Marketing for 108 Fast-Fix Locations

Automated deployment, real-time attribution tracking, and sophisticated CRM integration delivering predictable revenue growth across your entire franchise network.

108
Locations Deployed
6
Week Implementation
52
Weekly Emails/Year
100%
Automated Deployment
Email Marketing Infrastructure
108 location-specific sub-accounts with custom branding
Weekly email campaigns (52 per year) starting weeks 4-6
Automated workflow system for customer journey management
Dynamic content personalization via custom values
Resend automation for non-openers (increases reach by 15-25%)
Gemsoft CRM Integration
Real-time revenue attribution tracking per location
Client-facing performance dashboards
Internal analytics dashboards for detailed performance analysis
Multi-touchpoint attribution (opens, clicks, conversions)
Why Weekly Emails Work for Retail Jewelry & Watch Repair

Fast-Fix operates in a unique service-retail hybrid model where customers need regular reminders for both repair services and jewelry purchasing opportunities. Industry research strongly supports weekly email cadence for retail businesses:

8-12
Emails per Month
Retail and B2C sectors typically send 8-12 emails monthly (2-3 per week)
— FluentCRM, 2025
5.8%
Highest CTR
Twice-weekly emails achieve the highest click-through rate compared to weekly (5%) or monthly (4.6%)
— Shopify/MailerLite, 2024
125%
Lower Unsubscribes
Consistent weekly emails have 125% lower unsubscribe rates (0.4%) vs irregular emails (0.9%)
— Shopify/MailerLite, 2024

Why This Works for Fast-Fix:

  • Service-based retail: Customers come when they have a specific need (repair, battery, engraving). Weekly emails keep Fast-Fix top-of-mind for when that need arises.
  • Holiday-driven business: Fast-Fix experiences surges before and after holidays when people buy jewelry elsewhere and need repairs, or need last-minute gifts.
  • Dual revenue streams: Fast-Fix sells beautiful, brand-new jewelry and watches in addition to repair services, creating multiple engagement opportunities.
  • Consistency over frequency: Research shows consistent weekly emails maintain low unsubscribe rates and high engagement.

Sources:

1. FluentCRM. (2025). "10 Email Frequency Best Practices" - https://fluentcrm.com/blog/email-frequency-best-practices/

2. Shopify. (2025). "Email Cadence: How Often Should You Email Customers?" - https://www.shopify.com/in/blog/email-cadence

3. Campaign Monitor. (2019). "The Ideal Email Frequency" - https://www.campaignmonitor.com/blog/email-marketing/the-ideal-email-frequency/